There are rumors about Hummer’s return to the automotive landscape for a few months now. Specifically, the rumors involve the big-and-bold SUV returning as an electric vehicle. Those rumors have taken a big leap forward today in a new report from The Wall Street Journal that says an EV Hummer is coming. Perhaps more importantly, the report says we’ll hear about it in just a few weeks during the Super Bowl.
WSJ cites unnamed sources as stating GM will have a Super Bowl ad campaign that includes NBA legend, LeBron James. We obviously don’t have any details on this arrangement, but with the average cost of a 30-second Super Bowl commercial running about $5 million-plus whatever cash might be involved with landing a superstar spokesperson like James – it would seem GM is very keen to make a big splash with its Hummer revival. That is if the rumors and this latest report are true.
The report also supports previous rumors that the resurrected brand will offer an EV pickup truck, but it suggests that for now at least, a truck will be the only Hummer offering and it will actually be part of GMC’s lineup. Early rumors from June 2019 indicated Hummer might offer a range of electric SUVs, sold alongside other GM vehicles through the automaker’s existing dealership network.
Manufacturing is said to take place at GM’s Detroit-Hamtramck facility, which will be retooled at the cost of $3 billion to produce electric trucks, vans, and batteries. That last bit is not a rumor – GM’s $3 billion investment into the Hamtramck plant for EV purposes as part of its new contract with the UAW, which was ratified last October.
Our mission is to promote innovative technology vehicles through the use of alternative fuels and electricity as their vehicles propelling energy sources.
Lucid: we can take it to a whole new level of range and efficiency
Lucid Air is finally going to come to market this year after a delay of a few years – likely becoming the first of the new wave of California EV startups to bring an electric car to production after Tesla.
The world’s most efficient electric vehicle
Team Eximus – made up of students from two Swedish universities – has broken the world record for the most efficient battery-operated car since it first entered the competition in 2016.
The one electric vehicle indicator that only goes up
In its 2015 projection, OPEC anticipated less than 50 million electric vehicles on the road in 2040. In its 2018 projection, OPEC expects 300 million electric vehicles at that date.
Electric cars VAT exemption plan
There’s currently a wide effort to involve electric car incentives in recovery plans around the world and in Europe, it might actually work.Read more
Universal Smart EV charger
Charget to Charge Electric Marathon 2021 Star Race with Latest Smart Charger!Read more
BMW unveils new aero EV wheels for iX3, iNext, and i4
BMW unveils its new aero wheels that will debut on the iX3 electric SUV later this year, but they will also be available on all its other upcoming electric cars, like the iNext, and i4 next year.Read more
Nikola Motors unveils their new battery/fuel-cell hybrid pickup
The Arizona-based company is planning to use battery packs in its larger hydrogen semi-trucks and all-electric powertrains in its smaller and shorter-distance trucks.Read more